Flower Delivery Fitzrovia Privacy Policy

Introduction

This Privacy Policy outlines how Flower Delivery Fitzrovia collects, uses, stores, and secures your personal data in compliance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders for flower delivery within Fitzrovia and the surrounding districts. Please read this policy carefully to understand your rights and our obligations regarding the handling of your personal data.

Data We Collect

When you place an order with Flower Delivery Fitzrovia, we collect and process certain categories of information to fulfil your order and provide an exceptional customer experience. The types of data we may collect include:

• Personal Identification Data: Name, postal address, delivery instruction, telephone number.
• Contact Information: Email address, recipient's name and delivery address (if different from sender).
• Transaction Data: Order details, purchase history, payment transaction reference (we do not store or process full card details; payments are handled securely by third-party payment processors).
• Technical Data: Browser type, IP address, device information, and usage information collected via cookies and analytics tools for website performance and security purposes.
• Communications: Records of your communication with us, including customer service queries or comments.

Lawful Basis for Processing Your Data

Flower Delivery Fitzrovia processes your personal data under the following lawful bases:

• Contractual necessity: Processing is required to fulfil our contract with you when you place an order, including delivering flowers and handling communications related to your purchase.
• Legitimate interests: We process certain data to enhance our services, improve our website, prevent fraud, and respond to questions, provided these interests are not overridden by your rights and freedoms.
• Compliance with legal obligations: We may process or retain your data to comply with legal requirements (such as accounting, tax records, and fraud prevention).
• Consent: Where required, for purposes such as marketing, we will only process your data if you have given your voluntary, explicit consent. You may withdraw your consent at any time.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, and for as long as required by applicable laws:

• Order and transactional data are retained for a period necessary to fulfil the order and maintain legal records (typically up to seven years, as required by tax and accounting regulations).
• User communications and service records are kept for up to three years to resolve any customer service queries and maintain a high standard of support.
• If you have consented to receive marketing communications, we will continue to process your data for this purpose until you withdraw consent.
• Data collected for technical or analytics purposes is anonymised or pseudonymised, and only aggregated information is retained when feasible.

Disclosure to Third-Party Processors

To fulfil your order and maintain our website’s functionality, we may need to share your information with trusted third-party processors. These include:

• Payment processing providers: To securely process payment transactions. Full card details are never stored on our servers.
• IT and website hosting partners: To securely host our website, maintain databases, and ensure site security and performance.
• Delivery and courier services: To deliver your order to you or your chosen recipient in Fitzrovia or surrounding districts.
• Service providers for analytics and customer support: For improving performance and resolving your queries.

All third-party processors are contractually obliged to comply with GDPR and to process your data only as instructed by Flower Delivery Fitzrovia. We do not sell, rent or trade your personal information for marketing or any other purposes.

Your Rights as a Data Subject

Under the GDPR, you have a range of rights regarding the handling and protection of your data:

• Right of Access: Request a copy of the personal information we hold about you.
• Right to Rectification: Correct inaccurate or incomplete personal data held about you.
• Right to Erasure: Request the deletion of your personal information, subject to necessary data retention obligations.
• Right to Restrict Processing: Ask us to limit the processing of your data under certain circumstances.
• Right to Data Portability: Receive a copy of your data in a structured, machine-readable format and transfer it to another controller.
• Right to Object: Object to the processing of your personal data on grounds relating to your particular situation, including direct marketing.
• Rights in relation to automated decision making: Challenge and obtain human intervention if we use automated processes with legal or significant effects.

To exercise any of these rights, please contact us using the details provided on our website. We may require you to verify your identity before processing your request to ensure your data is protected.

Security of Your Data

We employ a variety of technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These include secure servers, encrypted data transfer, restricted access policies, and regular reviews of our security protocols.

International Data Transfers

Your data is primarily processed and stored within the United Kingdom or the European Economic Area (EEA). Where a third-party processor operates outside of these regions, we ensure adequate safeguards are in place, such as Standard Contractual Clauses or equivalent data protection measures, to maintain your privacy rights under GDPR.

Changes to This Policy

Flower Delivery Fitzrovia reserves the right to update this Privacy Policy as needed to reflect changes in regulatory requirements or our data processing practices. Please check this page periodically for any updates. Major changes will be communicated to you in a timely manner, where appropriate.

Applicability

This Privacy Policy applies to all customers placing Flower Delivery Fitzrovia orders from Fitzrovia and the surrounding districts. By placing an order or interacting with our business, you acknowledge your understanding of how we process your data in accordance with this policy.